The number one secret is give the customers what they are looking for, and everyone is happy.
Search Engine Optimization or SEO refers to web site management, so that the site will achieve top search engine ranking and position on various search engines. SEO is not 'spamming' the search engines - it is helping the search engines help you. Search engine optimization is a process. It is not a one-time or one-day event. It is continual and should be gradual. Search engine optimization requires knowledge, patience and time.